How Caprock Unlocked 25% Additional Advisor Production Capacity With Luminary

With more than $13 billion in assets under management, Caprock has built its reputation as a premier multi-family office, advising ultra-high-net-worth (UHNW) clients on their entire balance sheet. Known for its sophisticated approach to complex wealth, Caprock goes beyond investing to focus on aligning wealth with purpose, legacy, and family goals.

Delivering comprehensive wealth planning is a crucial part of Caprock’s mission. But as the firm grew, it realized the limitations of traditional estate planning processes and tools. Advisors knew they could deliver more for clients, but outdated tools and time-intensive workflows made it difficult to scale planning at the level of consistency and quality the firm envisioned.

That's where Luminary came in. What began as a simple search for cleaner diagrams turned into a firmwide realization: Estate planning could become a dynamic, integrated, and ongoing experience that deepens client relationships and accelerates onboarding.

With Luminary, Caprock expanded its advisor production capacity by 25%, accelerated onboarding by over a week, and won new clients in the process. The platform has created real time savings and capacity enhancements that have helped Caprock integrate estate planning conversations into its wealth advisory services offering.

The Opportunity: Scaling Estate Planning Services to Deliver More Client Value

Caprock had traditionally relied on PDFs, PowerPoint slides, and Visio diagrams, the best tools available at the time. These visualizations got the job done, but left a lot to be desired. Advisory teams spent hours parsing documents, manually creating diagrams, and designing slides. All that work would inevitably become obsolete as portfolio valuations shifted and family circumstances changed.

Chief Operating Officer Jefferson Jewell told us, “The biggest issue was time — time spent here at the desk, looking down at documents, instead of time spent in the meeting with the client and discussing what matters to their family.”

Finding a Better Way To Visualize and Collaborate

Caprock’s journey to Luminary started with a goal: improve visualizations. Advisors saw how clear, interactive depictions of estate plans were transformative in client conversations. And leadership realized the emergence of AI and new technology had the potential to fundamentally change how they could analyze and present estate information to clients.

Jewell said the experience pushed the firm to look more seriously at new solutions: “One day you realize there’s a better way — the PDF and PowerPoint diagrams just weren’t going to cut it anymore.” A far cry from static graphics — modern visualizations were dynamic, connected to real data, and designed to support ongoing collaboration across clients and the teams that support them.

As the team dug deeper, it became clear they wanted to support collaboration with the client and their estate counsel to create an integrated plan. This required more than upgraded graphics. What began as a search for cleaner diagrams grew into a broader vision for how technology could reshape the way Caprock adds value to estate planning conversations and decisions in partnership with the client’s estate counsel.

Why Caprock Chose Luminary

As Caprock combed through potential solutions, it reviewed several platforms that offered attractive visuals. But these options proved to be oriented towards replacing the client’s estate counsel, rather than creating materials to facilitate more enlightened planning conversations with clients’ existing tax and legal advisors.

Caprock wanted to serve its clients more comprehensively — with the goal of centering estate planning offerings in a client’s financial life. That means working hand in hand with each client’s estate attorney, as Jefferson Jewell confirmed: “We’re not trying to replace estate counsel. We want everyone working together at peak efficiency for the client.”

The firm needed a platform that could provide dynamic, modern visualizations without removing a central piece of the family’s team in the process. That led Caprock to Luminary's platform, which is purpose-built for collaboration between internal and external teams.

Caprock's leadership saw that in choosing Luminary, they could empower advisors by:

• Enabling seamless document sharing
• Automatically generating clean visual outputs
• Integrating up-to-date financial data without added friction or cost
• Streamlining cross-team collaboration
• Automatically parsing long documents and sharing key takeaways for speedier planning

This long-term strategic alignment meant that Luminary’s roadmap was a natural fit with the firm.

Plus, Jefferson Jewell was impressed by Luminary’s ability to deliver: “We buy a lot of software. Many vendors promise features and never ship them. Luminary has actually followed through on its product roadmap — and that builds trust.”

The Impact: Enabling Advisors, Driving ROI

Caprock’s partnership with Luminary has helped reduce time-consuming tasks such as parsing PDFs, manually creating diagrams, and updating values by hand. This gives advisors more time for client conversations and strategic advice — two key drivers of long-term relationships.

“We’ve flipped it,” said COO Jefferson Jewell. “Before, we were spending more time grinding through documents. Now, we’re spending that time speaking with the client, working with their estate counsel, and thinking about what’s changed in their life or their philanthropic goals.”

Jewell estimates that onboarding Luminary increased advisor production capacity by 25%. For Caprock, that translates to significant additional revenue per advisor—compounding across the firm’s advisor base.

The firm now integrates estate planning earlier in the onboarding process and digitizes new client documents using Luminary AI. This has reduced the onboarding cycle by one week or more for each new client — allowing advisors to begin high level strategy discussions faster than ever before.

Luminary has also helped Caprock become more consistent across its advisor teams. The platform has standardized how estate plans are visualized and shared. This ensures every client receives polished, professional outputs rather than the variable, ad hoc diagrams that advisors created in the past.

Jewell appreciates no longer having to rely on someone's PowerPoint skills: "Now I know we’re putting our best foot forward, every time.”

How Caprock Won New Clients With Luminary

Choosing Luminary has done more than help Caprock deliver more value to existing clients — it’s helped the firm win new business. In an industry where pitches routinely focus solely on performance metrics and tax strategies, Caprock now stands out by focusing on something more personal: their client’s legacy and the meaning of their money.

In one notable example, Caprock was recently competing with several other firms to win the business of a general partner at a private equity firm. Most competitors focused their pitch on reporting and portfolio performance. Caprock took a different approach by asking for estate planning documents early in the interview process.

“At first, the prospect was like, 'Why do you want that?'" Jewell recalls. "But we explained that we didn’t just want to talk about the assets. We wanted to talk about their life, their family, and their goals. And we had a platform that allowed us to do that quickly and clearly.”

Thanks to Luminary, Caprock was able to intake the prospect’s estate documents, visualize them with real data, and turn around a polished presentation in under two weeks. This would have been nearly impossible before onboarding the platform.

Jewell says the Luminary deliverables helped Caprock stand out from the competition. "We weren’t just showing the pie chart and talking about IRR. We were having a real conversation about what mattered to the client and their family. And that’s why we won their trust and their business.”

From Faster Visualizations to a Central Piece of Firm Strategy

Luminary’s impact at Caprock has grown beyond improving existing workflows. The platform plays a crucial role in the firm’s broader strategy, helping with everything from advisor recruitment to achieving long-term operational scale.

Jewell says Luminary is now a standard part of Caprock’s recruiting toolkit. “This is one of the things we show prospective advisors when we talk about what it’s like to work here. They want to be part of a firm that’s tech-forward and advisor-centric — and Luminary is a big piece of that.”

Looking ahead, Caprock plans to leverage Luminary even earlier in the client lifecycle. It’s turned wealth planning, once a late-stage addition, into something the firm can incorporate up front. This helps Caprock deliver more insights in first meetings, shrinking the time between initial interest and new client onboarding.